Google Cloud technology offers extraordinary possibilities — so much so that it can be hard to know where to start. Put another way, it’s not always obvious how a list of technical product features translates into a meaningful business outcome.

That's where we come in:

We are a multidisciplinary team of designers, creative technologists, writers, and producers focused on turning technical possibility into practical application. Our job is to identify the most accessible, strategic, and effective uses of Google Cloud’s latest tech, then build concrete proofs-of-concept experiences that help organizations envision how deploying our tools can create value today.

Our work takes many forms — experiential demos, apps, films. The medium changes depending on what best brings the potential of the technology to life. But, critically, we believe that technical proof does not need to feel tedious. Every interaction is designed to make discovering what a Google Cloud product can do intuitive, engaging, and memorable.

Our team is the driving force behind Showcase — a 64,000-square-foot exhibition space at Google Cloud Next where more than 30,000 executives, developers, and IT decision-makers experience our product capabilities firsthand.

Most of what we create debuts in this experiential playground, then travels on to Google events around the world. But our work also appears in a range of high-profile cultural moments, from breaking down Team USA's aerial tricks for NBC's live Olympic coverage to helping reimagine The Wizard of Oz for the 16K panoramic screen at Las Vegas’s Sphere.